TY  - BOOK
AU  - Zeithaml Bitner Gremler 
TI  - Marketing de servicios
SN  - 9789701072776
U1  - BESAD/M00465 
PY  - 2009///
CY  - Mexico
PB  - Mcgraw - will interamericana editores
KW  - MARKETING DE SERVICIOS
ER  -